Biru Peduli was initiated by Ahmad Yuniarto, who started to run a personally funded relief effort with his brother two days after the May 29 earthquake struck Yogyakarta and surrounding areas. Sareyan village, around 30 km away, was chosen as the first adopted village due to its small size, remoteness, positive attitude of the villagers and the fact that no relief program had reached them at that time. Also, no member of Ahmad Yuniarto's family resides there, hence no conflict of interest.

The program has been expanding thanks to positive support and donations from a network of caring friends, employees and ex-employees of Schlumberger. We will add target villages/schools to our program as we progress.

In the beginning, this was purely an informal relief effort, with no name or form. Due to the expansion of support from the network of friends, and difficulties working on the ground with no identity, we decided to name the community Biru Peduli (Blue Cares) on 12 June 2006. One important fact remains: Biru Peduli is still an informal, non-profit voluntary community.

Currently we are working in the villages of Sareyan, Jombor Plumutan, Watu, and Mulyodadi. All are in the Bantul regency, Yogyakarta, Indonesia.